ABOUT ELSA M.

Award-Winning Storyteller. TV Host.

Journalist. Commercial Talent. 

Elsa M. is an award-winning journalist, currently hosting "Midday Maryland" - a daily lifestyle TV show on WMAR-2, ABC in Baltimore airing each weekday at noon.

A veteran on-air talent and standout in the field for the ability to reach diverse and wide-ranging audiences, Elsa has excelled in every facet of media, from broadcast TV & radio to podcasts, print, social media, and strategic communications. She prides herself upon pairing her extensive on-air experience with a proven track record of building tech brands into trusted household names. Beginning at Yelp pre-IPO, Elsa played a key role in personalizing the brand to build connections with local businesses and active contributors that drove platform utilization and spurred user signups. She is considered a trusted expert, verified across social media platforms.

Elsa has been honored numerous times throughout her career, receiving several awards and distinctions, including earning an Edward R. Murrow Award for Excellence in Spot News, four Emmy nominations, winning The National Press Foundation’s “Why Journalism Matters” competition, and accepting The Ralph O. Nafziger Award from the University of Wisconsin-Madison for Excellence in Journalism. Elsa was named as one of the city's “40 Under 40” by Baltimore Business Journal and Living Classrooms and one of the “40 Ethiopians Under 40 Changing the World” by Addis Life Magazine. She's also been recognized as one of ‘her’ Magazine’s Top 10 Women to Watch and Democrat and Chronicle’s "Top Emerging African American Leaders."